Vaseline
Gluta-Hya Social Content Library
We were tasked with the challenge of creating an asset library for Vaseline’s local market marketing team. The challenge is, we need to create it for 4 different products, 4 different benefits, 5 specific target audience and for 5 different markets while making sure that the assets looks coherently Vaseline.
That's a lot of things we need to create (considering some markets have dressing limitations, and different Living Standard Measure). Hence, instead of creating multiple individual films, the strategy adopted was to streamline the target audience to 5 key scenarios. These scenarios were chosen to represent each target audience but more importantly, in a way where the different scenarios can be cross edited to create a story.
Though this was a highly technical project to keep things organised, we also want to ensure creativity in the works. To make this happen, we created a system how these different scenarios can be pieced together to form a targeted and specific social content messaging. This system also help us to decide the shot list required from each scenarios.
Year: 2025
Agency: Ogilvy (Singapore)
Production House: The Quiet Lab