WISE
Chopped Carrot Head

Bright green and white promotional booth for Wise, featuring vegetables like radishes and a large radish-shaped structure with leaves on top. The booth has the slogan 'Be Smart. Get Wise.' and informational posters about sending money overseas, with additional green-themed signage and a prize wheel.
Instructional graphic showing how to play a game with the text 'How to Play' and 'Raise your dominant arm'. It depicts a hand raising a dominant arm over a wooden surface with dotted lines indicating the movement.

WISE Chopped Carrot Head was a project to create awareness and educate the public about the math behind sending money overseas and currency exchange. Ultimately, helping WISE to prove how their exchange rate is the most competitive in the market.

My role in the project is to support the team in terms of creating the graphical assets in the event. From event visuals like posters, to event booths, assets for the different booth activities, animated digital banners in the event location’s screens and also content on social media platforms.

This includes creating the overall visual and assets for the interactive game in one of the booth. Below are some of the works created for the event.

On-site Digital Banners Animation

A display at an indoor location featuring a sign that reads 'WEIGH A CARROT HEAD' with a cartoon character of a sad carrot head with tears. There are wooden crates filled with decorative white porcelain carrots with green leafy tops. A green table has a scale and signs indicating money transfer options. The background shows a shopping mall with multiple floors and various store signs.
A woman wearing a bucket hat and a white t-shirt holding a green juice bottle, standing in front of two green advertisements for a currency exchange company called Wise, with a globe icon and a lightning bolt icon.

Interactive Game Design

Indoor shopping mall kiosk with a large, decorative carrot head, promoting a game called 'Chop a Carrot Head.' The kiosk has bright green and white colors, with digital screens and signs about the game. There are small crates filled with green and white toy carrots and a small animated carrot character on the sign.
Animated scene of a cartoon white radish with green leaves, crying and holding its face, with signs that say 'Chop' and 'Chop Carrot Head', set in a vegetable farm with rows of potted plants in clay pots and a blue sky with scattered clouds.

Year: 2025
Agency: Sweatshop

A digital game interface with a cartoon carrot character and a hand emoji, set against a green background, with a timer showing 0:29 and a score of 0.
Cartoon bunny with a chubby white body, green tail, and green ear tips, standing in a green field with a wooden fence, surrounded by floating carrot heads with leaves and clouds in the sky, holding its eyes shut.

Overall Assets

Green background with text 'Send in over 40 currencies' and an icon of a globe inside a black circle.
Comparison of two money transfer options from Singapore dollars to Malaysian ringgit, showing Transfer A with a fee of 7.05 SGD and exchange rate of 1 SGD for 3.26130 MYR, and Transfer B with no fee and exchange rate of 1 SGD for 3.20988 MYR.
Comparison of international currency exchange rates for SGD 1,000 sent to Malaysia, India, Australia, and the United Kingdom from various banks and services on October 10, 2025.
Comparison of two money transfer options, Transfer A and Transfer B, showing transfer fees, exchange rates, and amounts in SGD and MYR, with green background and explanatory text.
Cartoon character with a onion body and green sprout hair, crying and sad, with the words 'Puck a carrot head' above.
A digital graphic promoting a game called 'Pluck a Carrot Head' by 7wise, with a graphic of a globe and multiple floating coins.
A digital game screen showing a cartoon carrot approaching a white vegetable on a wooden surface, with a green background and a timer at 0:28.
Green background with white text that says '$580 million lost to hidden fees'. Several dollar sign symbols are scattered around the image.
Step-by-step instructions for chopping a carrot, showing a hand swinging an arm down to chop the carrot's head on a wooden cutting board.
Illustration of a turnip with dollar, euro, yen, and peso coins, a green leafy vegetable, and a hand holding the turnip on a wooden surface.
Green background with bold black text stating "Your Money Arrives Instantly." Below the text, there is a black circle with a white lightning bolt symbol inside it.
Digital game screen showing a number 14 in a green box with a white radish icon. There is a timer displaying 0:03 in pink text. In the center, part of a stylized white radish with green leaves on the left and a small hand and fingers of a cartoon character at the bottom.

Social Media
Animation

A graphic displaying the phrase 'See what happens when carrots heads are chopped,' with cartoon carrots with leafy green tops and a red backpack with colorful paper money and coins surrounding the text.

With assets provided by the team and also using AI image generation, I’ve created how the game experience will look like to the intuitiveness of the game’s interface. The idea is to keep it lo-fi while at the same time, crafted nicely with illustrations and UI/UX design.